The change of branding was much more than a modernisation project. It was the redefinition of the brand identity across the entire group; gap personnel, gap eu, gap professional, gap healthcare, and gap technical.
We brought together a project team from different areas of the business. The team put their heads together to rediscover the culture and values of our business and identify what makes gap… gap.
We began by developing our vision to become the first choice recruitment partner by developing a brand that our customers, candidates and employees are proud to be associated with.